3V Sports Management Inc. is a Canadian-based hockey agency for athletes looking to advance their careers to AAA, prep, junior, collegiate, and professional levels of hockey. Founded in 2023, our focus prioritizes communication and player marketability in what is now an overly-saturated hockey market. With our professional experience in hockey, our advisor and agents are able to effectively analyze player profiles to determine their best fit moving forward in order to catapult their careers in the right direction, at any stage.

Services

We provide full-spectrum support for athletes and their families. From professional representation and player marketing to highlight videos and personalized family advising, our services are designed to help players succeed on and off the ice. Click below for more details on what we offer for our clients.

Family Advising

Guiding players and families through key decisions, development pathways, player placement, and career planning with clear, trusted support.

Professional Representation

Managing contracts, negotiations, and career advancement to secure the best opportunities at the professional level in North America and Europe.

Virtual Consulting

Providing personalized, on-demand guidance to help players navigate development, recruiting, and career strategy from anywhere.

Player Marketing Services

Showcasing your game through highlight videos, PDF packages, and detailed scout and video analysis to maximize visibility.

The 3V Philosophy

The 3 'Vs' in data analytics—Volume, Velocity, and Variety—drive how we market our players at 3V Sports Management. We combine player comparables, market trends, and historical contract data to determine the best opportunities for each athlete’s career.

VOLUME: Making sure the right teams see your name. We maximize your visibility across leagues, leaving no stone unturned so you’re always on the radar.

VELOCITY: Timing is everything in hockey. We market players at the right moment to the right people, ensuring opportunities are seized when they matter most.

VARIETY: Every player’s path is unique. We explore multiple routes—different leagues, teams, or development programs—and then focus on the most promising options based on interest and potential fit.